What he says about it is so inspiring, too. Things like:
"There are lots of artists in the world. But there is only one you."
"If you decide not to make things, all you've done is deprive the world of all the stuff only you could have brought to it."
Doesn't that just make you want to go out and write and create and be awesome?
I've only just discovered this and so am still learning about all that this project encompasses, but it is going on now, so YOU can be a part of it as well!
And having a slight business background, kudos goes out to Blackberry for being a part of this. Great marketing plan, really brilliant.